Erin's view · Founder Strategic
Founder Strategic · Monday 07:00 refreshed this morning

Strategy and OKRs at a glance

Erin's view · company performance against the year's OKRs, cross-functional exceptions, and decisions pending. Nothing here was sent; drafts wait for you.

AI summary

Good morning. The company is tracking Amber on three of five objectives, none Red. New ARR is £3.9M of the £6.5M target, five commercial-FM logos of twelve. The signal worth your attention first: Manchester SDR pipeline and Professional Services capacity are showing the same constraint in two functions' data at once, scoped this week. SOC 2 has one outstanding evidence item. Retention is the bright spot at 110% and improving.

New ARR (year)

£3.9M
of £6.5M target · behind pace

Net revenue retention

110%
toward 115% · improving

Commercial-FM logos

5 of 12
4 more in late-stage pipeline

SOC 2 Type II

11/16
evidence items acknowledged

Cross-functional signal, surfaced early

Manchester SDR pipeline is converting to Proposal roughly 30% below the established AE rate, and Professional Services capacity is tight on the same accounts. These two facts appeared in Sales and Customer data independently the same week. Not yet diagnosed as one cause; Marcus and Tom are scoping it with Ben Larsson this week per the Monday decision, revisit next Monday.

OKR status, by objective

1. Grow profitably toward £30M ARR
Amber

New ARR £3.9M of £6.5M; NRR 110% toward 115%; gross margin 83%, green

2. Win upmarket in commercial FM
Amber

5 of 12 logos closed; Manchester hub ramping, pipeline building but below target

3. Keep customers and make them successful
Amber

Churn 5.2%, green; onboarding 34 days vs 30-day target; CSAT 4.4 vs 4.5

4. Build the product that wins upmarket
Green

Assets 2.0 on track for GA this quarter; uptime 99.94%; AI beta cohort recruiting

5. Run the company well
Amber

Runway 22 months, green; CSM hire open; SOC 2 audit under way

Decisions pending

Manchester presales capacity ask
Scoping this week · Marcus, Tom, Ben Larsson
Decision
SOC 2 closure timeline confirmation
Fiona with Aileen Brooke this week
Watch
CSM candidates (R-103), call needed
Hannah Whitlock this week · no candidate scored
Watch
Caldera board pack, final cash figures
Geoff to confirm
Due this week
Manchester hub investment continuation
Approved 24 Jun · revisit next review point
Decided

Lumen AIOS · Founder Strategic View · fictional reference company built by Human-AI Systems. The system prepares; the leader decides.